The Innovation Group attended Food Loves Tech, a new event created by Edible Manhattan and VaynerLive in partnership with Audi, for a preview of the tech-connected food of the future. “Technology is transforming every aspect of how we eat, from how food is produced to how food is experienced,” says Dr. Irwin Adam Eydelnant, Creative Director for Food Loves Tech. “We wanted to create a platform that let all of the innovators in the industry to come together, share their stories and show technology as a partner in our food story.” The exhibition was divided into different sectors representing parts of the food chain: In the Field, In the Home, In the City, and On the Horizon.

WEB MG 8159 Version 2
Food Loves Tech Dinner, New York City. Photography by Clay Williams for Edible
WEB MG 9461 Version 2
WEB MG 9812 Version 2
BeeHex 3D food printer. Photography by Clay Williams for Edible

In the Field

The future of food production includes indoor farms, lab-grown meat, and drones that look after farmland.

Indoor urban farming

To eliminate unpredictable weather, companies have been investing in indoor, controlled farming environments. The New Jersey company Aerofarms builds, owns and operates indoor vertical farms, and is set to transform a former steel factory into the world’s largest indoor vertical farm in Newark this year. Brooklyn-based Edenworks is an indoor farm that uses aquaponics to farm both fish and plants.

Cellular agriculture

The meat of the future could be grown in a laboratory. American-based research institute New Harvest is developing new ways to produce agricultural products such as meat, milk and eggs using “cellular agriculture.” Still in the research stage, the company aims to “re-think the supply chain of animal products” and provide an alternative meat option that offers consistent quantity and quality, while also reducing the negative environmental effects of traditional agriculture.

See our Food + Drink trend report for more on The New Omnivores—the key companies and consumers rethinking our relationship with meat.

Drone farming

New York-based technology company Marvel Vision is introducing drones for farmers. “UAVs (Unmanned Aerial Vehicles) have dramatically changed the farming industry by affording operators an unprecedented range in remote sensing and deployment,” says Pablo Marvel, CEO of Marvel Vision. “A major advantage is the ability to automate these systems for a number of processes, such as spraying fertilizers and pesticides. On the analytical side, UAVs can map out farmland and, with sensors that gauge the health of crops, pinpoint areas of both concern or potentially higher yield.”

WEB Aero Farms Farm Interior Growing Room
AeroFarms Growing Room render
WEB MG 9101 Version 2
New Harvest. Photography by Clay Williams for Edible
WEB cultured beef 01
New Harvest cultured beef

In the Home

The next generation kitchen will empower consumers with app-operated microfarms and smart appliances that track the nutritional content of home-cooked meals.


The future kitchen may offer the ultimate hyperlocal agriculture if it includes SproutsIO—a connected microfarm system that allows consumers to grow anything from chili peppers to tomatoes. According to SproutsIO, the system only consumes 2% of water and 40% of the nutrients required by traditional soil-based farming. In addition, a connected app allows users to water their produce remotely.

Smart cookers

In our Food + Drink trend report we discuss the world’s first robotic kitchen, Moley, set to launch in 2017. At Food Loves Tech, futuristic appliances were smaller and more manageable. San Francisco–based company June showcased the Intelligent Oven—an oven with “precision sensors” that allow for controlled cooking. Oliso introduced the Smart Hub, a portable cooker that “brings the capabilities of the professional kitchen to the home,” according to the company. Silicon Valley-born SmartyPans creates cooking vessels that track the nutrition of their contents.

WEB oliso smarthub feat 1500x844
Oliso SmartHub
WEB June Oven
June Oven
WEB Smarty Pans R2

In the City

Healthy convenience

Chicago-based Farmer’s Fridge has de-junked the vending machine and filled it with locally grown and freshly assembled salads. The menu offers a variety of options and each salad is carefully crafted to offer optimum nutrition in a jar. Juicebot offers cold-pressed juice from a vending machine, which the company says retains the nutrition better than pre-packaged bottled raw juice.

WEB 600 West2
Farmer's Fridge
WEB jars1
Farmer's Fridge
WEB IMG 0647

On the Horizon

This part of the exhibition offered a longer view of the future of food, from virtual reality to 3D printed food. While 3D printed food is not necessarily new, it has advanced from an experimental novelty (for example, pasta printed at Google’s headquarters four years ago) to a more practical way to customize a range of foods. Austin, Texas company BeeHex, launched in 2015, prints “healthier customized food.” At the moment the company only prints pizzas, but it plans to expand into more food categories in the near future.

See our Food + Drink trend report for more on the future of food.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Related Content

Taras Wayner
In The Press

Great Guns USA and LBB Online

Taras Wayner, CCO of North America, participated in a panel series celebrating the creative spirit of the industry.
Read More
Apple Sept2021 INSIGHT Apps
In The Press

Apple’s iOS 15

Chris Weathers from our Apps team shares his thoughts for marketers on this weeks' tech news.
Read More