When it comes to “healthy eating,” frozen foods doesn’t naturally spring to mind. Today, a new wave of start-ups is reinvigorating the category through modern branding and nutritious options that serve every type of dietary requirement.
This summer, Daily Harvest, a New York-based subscription service start-up offering frozen soup and smoothies received investments from A-listers Gwyneth Paltrow and Serena Williams. “Farm-frozen produce is picked at its nutritional peak, retains more nutrients and its more readily available to everyone.” Paltrow said in a statement. “For this reason Daily Harvest really resonated with me and I am so excited to get behind a revolution in frozen with my investment.”