The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.

As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.

The technology industry continues to exercise enormous cultural and economic power, but finds itself entering unknown territory on multiple fronts. Markets that have long been overlooked or misunderstood are about to get their due. Advertising and marketing are embracing aspects of femininity that were previously taboo. And consumers are seeking new forms of escapism, fantasy and insight.

Download your complimentary copy of The Future 100 for examples and analysis of the key consumer trends to come.

JWT F100 2017

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