The Future 100: Trends and Change in 2017

Travel and Hospitality — Halal tourism — The tourism industry is waking up to the growing spending power of Muslim travelers, who represent a $220 billion market.

Brands and Marketing — (Dis)ability advertising — Nearly one in five adults, or over 53 million people, in the United States have a disability, and that ratio is expected to grow. Advertising is finally starting to reflect that reality.

Food and Drink — Marijuana: The new rosé? — Marijuana may be on its way to overtaking wine as the hip indulgence of choice for women, as accessories get high-end redesigns and more women go into cannabusiness.

Beauty — Second skin — Researchers are uncovering new materials that create a “second skin” to restore natural elasticity and a youthful appearance.

Retail — Retail naturalism — Technology brands are evolving retail concepts away from cold and minimal shops toward something friendlier and more natural.

Health — Quantified blood — The rise of at-home blood testing is bringing entirely new dimensions to the tracking of personal health.

Lifestyle — Sleep renaissance — We’re in the midst of a soporific renaissance as innovators respond to our culture’s chronic undervaluation of sleep, and the “sleep space” gets the Silicon Valley treatment.

Luxury — Artificial nature — Luxury hospitality brands are creating sophisticated manmade natural environments where guests can not only experience five-star service, but also enjoy an environment that would otherwise be unavailable.