Future of Sound

Future of Sound - Report created in collaboration with Spotify Advertising

Join us on a journey into the futuristic world of sound where music nurtures and empowers, where artists and fans can co-construct the next global hit, a world where new sounds are discovered and amplified by the possibility of a new sensation. The report explains why pushing the boundaries will be a key focus for tomorrow's brands.

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FEEL GOOD VIBES

ADAPTIVE AUDIO HEALTH

The therapeutic application of sound improves physical health in surprising and innovative ways, improving the concentration, relaxation, sleep and emotional state of listeners. 

AUDIO EROTICA

With taboos around female sexuality and homosexuality breathing their last gasps and sexual wellness rising into the mainstream consciousness, the erotic audio market is thriving.

SOUND WITHOUT LIMITS

FANDOMONIUM

As they become aware of their collective power, the status of fans evolves from passive consumers to advocates, activists, co-creators and investors alongside their favorite artists. 

MYSTERY SONIFICATION

Fascination for the unknown is inspiring a new wave of sound experimentation.

AUDIO BRANDING

SONIC BRAND FUTURES

To raise brand awareness among consumers, companies are turning to sonic branding for a more cohesive and controlled advertising strategy for every touchpoint.

Mywt spotify CONVERSATIONAL ADVERTISSING

CONVERSATIONAL ADVERTISING

Growing interest in smart home devices and the mainstreaming of ecommerce platforms are converging into the next big thing in audio advertising – interactive audio ads.