face of a woman in artificial background

Gaining consumer mindshare during and beyond a global crisis

Modern marketers have long been confronted with the task of capturing distracted consumers’ attention in an information-flooded world

Services

Author

  • Jennifer Perry

If brands are to gain and hold consumers’ attention in the midst of this crisis and beyond, they will need to do so with empathy and a deep understanding of consumers’ current motivations, based on what values are influencing their decision making right now.

Gaining consumer mindshare during and beyond a global crisis

Related Content

In The Press

Train Your Brain to Be More Creative

Read through our global chief creative officer Bas Korsten’s tips to learn how, via Harvard Business Review
Read More
human with yarm above head, symbolizing training your brain to be more creative
In The Press

I Am What I Am

Our Brazil team helps Amstel remind LGBTQIA+ people of their importance, value, and strength.
Read More
man with long hair and lipstick, Amstel logo