If brands are to gain and hold consumers’ attention in the midst of this crisis and beyond, they will need to do so with empathy and a deep understanding of consumers’ current motivations, based on what values are influencing their decision making right now.

Gaining consumer mindshare during and beyond a global crisis

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

Bunny Hop key visual
In The Press

Bunny Hop

Wunderman Thompson UK has partnered with Duracell to bring the power of their Optimum batteries to life through an innovative AR Instagram contest
Read More
Screenshot 2022 07 28 at 9 37 45 am
In The Press

Future-Proofing Your Brand

As one of The Independent's 'Best of British' businesses, Pip Hulbert, Sid McGrath, and Steve Aldridge share how fixing the ‘fractures’ can future-proof a brand
Read More