Generation Alpha is the first truly digital native generation. For these kids, retail and technology have always been linked. In our new Generation Alpha report, we investigate this relationship between shopping technology and kids of today.
Generation Alpha (6-16 year olds) is the first truly digital native generation - they were born into a world run by technology. So, while prior generations experiences the rise of eCommerce as a recent evolution, for these kids, retail and technology have always been intrinsically linked. This makes Generation Alpha's observations when it comes to eCommerce and technology not only unique, but indicative of future shoppers, all of whom will be digital natives like they are.
In our latest report - Generation Alpha: Preparing for the Future Consumer - we investigate this relationship between shopping technology and kids of today. We questioned them on everything from feelings on eCommerce versus physical shopping, to their views on emerging shopping technologies such as Zero-UI (i.e. screenless or faceless interfaces) and programmatic commerce.