The Innovation Group today releases the results of a major new survey of Generation Z’s attitudes toward gender and sexuality, covering topics from personal identity to product choice.
The Innovation Group will present the findings today in Austin at South by Southwest Interactive in a panel titled Generation Z and Gender: Beyond Binaries?
The study is covered in depth in an article published yesterday by the Vice media title Broadly. As the article notes,
Fifty-six percent of 13-to-20-year-olds said that they knew someone who went by gender neutral pronouns such as “they,” “them,” or “ze,” compared to 43 percent of people aged 28 to 34 years old. Over a third of Gen Z respondents also strongly agreed that gender did not define a person as much as it used to. This figure dropped to 23 percent among millennials who were 28 and up.
Those belonging to Generation Z also rejected the gender binary while shopping—only 44 percent said they always bought clothes designed for their own gender, versus 54 percent of millennials. But they also felt strongly that public spaces should provide access to gender neutral bathrooms, with 70 percent of Gen Zs coming out in support of the move compared to 57 percent of 21–34-year-olds.
The full findings of the study indicate a sea change in generation Z’s perception of gender roles: