In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall?

This report is the first to answer that question through a rigorous, data-driven approach. New joint research from the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York, funded by and developed at the University of Southern California’s Viterbi School of Engineering, shines a light on the work still to be done.

This report includes:

  • A study of more than 2,000 English-language ads from the Cannes Lions archive
  • Automated analysis via the Geena Davis Inclusion Quotient (GD-IQ), a computer engineering tool to analyze screen time and gender created in partnership with the USC and Google
  • Additional research from the Geena Davis Institute to identify other cultural and personal characteristics on screen
  • Interviews with experts at the Geena Davis Institute and in the advertising world
  • Original insight on cultural trends shaping diversity in 2017 and beyond, including Diverse Hollywood and Women-First Brands
  • Key takeaways for brands

Gender Bias in Advertising

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Rosie Bardales
In The Press

Rosie Bardales Joins as CCO of NY

Former Global Executive Creative Director of BETC Paris/London joins Wunderman Thompson to lead creative for the North America headquarters
Read More
In The Press

Beko appoints Wunderman Thompson UK as Global Creative Agency

Wunderman Thompson to devise global brand positioning as well as digital content running across social, content, experience and technology consultancy
Read More