Today’s children are different from the generations that have gone before. They’ve grown up with streaming, social media and screens on every available device. This has had a massive impact on how they live – and how they shop. But are retailers prepared for the needs of Generation Alpha?

Many organisations are struggling to initiate strategies that will make them relevant for Gen Alphas (aged 6-16) - the future generation of customers. And all the while, retail innovators like Amazon are setting the benchmark for their expectations.

Wunderman Thompson Commerce set out to discover more about Alphas and their views on everything from influencers and Amazon, to deliveries and the shop floor.

Download the report!

They hold strong values and principles, so be ready to embrace them

Under the influence!

Digitally native does not mean digital only

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