Dial Dual Lip is a two-in-one solution created by packaging distribution company Nest Filler for lip products, concealers, contouring products, cream eyeshadows, or blushes. It incorporates two cream or liquid products in one stick, each delivered by scrolling a dial on either side of the component.
“A tech-inspired scrolling gesture was something we had in mind when our engineers were creating the dial function. As we use a standard computer mouse in our everyday lives, we saw the importance of using the up and down scrolling function,” says Irene Kim, project manager at Nest Filler. “When the consumer holds the component in their hand, we wanted the dial to be user-friendly.” Scrolling the dial with the thumb directs the piston up or down, controlling the amount of product released, for a precise application, Kim explains.
She notes that, for Nest Filler, these novel gestures are very important, in order to stand out in the beauty industry. Progress into a more technical world means that “the products we use daily need to match this progression.” Nest Filler recently developed a mascara wand with a dial at the top of the cap that changes the curvature of the wand, so it can either separate, lift, or curl lashes. The company’s Oxygen Fine Mist Sprayer contains an oxygen capsule that’s activated by a twisting mechanism on the bottle’s base, which means that the pump spray can function like an aerosol without emitting any harmful by-products.