The global wellness tourism market is expected to exceed $1 trillion by 2030, growing at an annual rate of nearly 10% over the next eight years, according to a June 2022 report by Grand View Research. “The pandemic put a spotlight on our baseline health,” Kane Sarhan, cofounder and chief creative officer of The Well, a health and wellness company based in Manhattan, told the Wall Street Journal.

Now luxury hotels are getting in on the growing market with new high-tech health services.

The Four Seasons Resort Maui at Wailea, Hawaii recently partnered with Next Health, a Los Angeles-based preventive and diagnostic healthcare center. The new Next Health center offers Four Seasons guests a suite of health services including IV drips; an immune- and energy-boosting ozone treatment that fortifies the blood with oxygen; and stem-cell therapy, which goes for $12,000 per hour-long session. The new program also offers genetic biomarker testing. Guests can have their testing done in New York City or Los Angeles before taking off, and then meet with a Next Health provider once they’ve arrived in Hawaii to curate an itinerary based on their profile, which offers a hyper-personalized program for diet, activities, and health therapies.

WEB Medizin 7565
Lanserhof Sylt

In July 2022, medi-spa Lanserhof opened a new location in Germany that features high-end medical therapies like biorhythmic lighting in bedrooms; a dedicated on-site psychologist; and “mitochondrial training” CellGym sessions, which simulate oxygen deprivation. The medihotel also has MRI machines and CT scanners on site.

And the Ranch Malibu’s new location in Italy has eight physicians on staff who conduct medical diagnostics for guests, including bloodwork.

“Wellness shouldn’t be something you only address when you cross the threshold into the spa,” Gareth Roberts, director of brand and operations support for the Peninsula hotel group, told the Wall Street Journal. “That outdated concept of ‘Now you’re in the world of wellness’? That’s not authentic.”

Health is an increasingly integral part of travel. The latest wellness retreats are bringing scientific therapies into the spa, for a new category of destination that’s halfway between a hotel and a hospital—catering to travelers who prioritize health.

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