Witchcraft and Black beauty. Sex after 70 and female ganjapreneurs. Ethical lingerie and solo travel. These are among the shifts highlighted in Women, Next, the latest trend report from the Innovation Group.
Women, Next examines female consumers through nine lenses, including “Women & Sex,” “Women, The Body & Beauty,” “The Next Billion” and more, offering a road map for brands that want to be clued in.
The full-length report can be purchased here, and a free, executive summary version featuring sample content is available for download here:women-next-exec-summary
Twice the length of our usual trend reports and packed with insights, Women, Next confronts a popular critique from female consumers who say brands have not adjusted their messaging to accommodate the more modern and diverse experiences of women today.