We believe there's never been a better time to be a B2B marketer. New research from the IPA, LinkedIn, and our own prorietary Inspire study shows that there is a huge opportunity for B2B brands to engage, inspire and excite their audiences. And that inspiration will drive growth.
Last year we undertook a major research study to identify what is meant to be an inspiring brand and how inspiring brands drive growth. We discovered that 72% of consumers want to be inspired, yet only 53% feel inspired by brands. This 'inspiration gap' gives brands a huge opportunity for brands to inspire people around the world.
Yet, when we look at B2B we see a sea of sameness. It's time to ditch the rulebook and remember the audience is human; driven by emotion, curiosity and wonder.
Our new report explores how B2B brands can inspire, and how inspiration can be converted into delighted customers.