“Inspire InFocus” is the world’s largest social study on inspiration. Based on robust data and deep insight, it focuses an investigative lens on what inspires people in their lives - their evolving preferences for the stories, experiences and icons that spark their imagination and motivate change. The study is informed by more than 16,000 interviews globally to uncover macro trends in inspiration and the fundamental human values that drive them.
Despite the backdrop of the global pandemic, the first wave of this longitudinal study instills hope, with outcomes of inspiration largely centering on positive self-transformation. What’s more, the data reveals that the spontaneous yet familiar feel-good experience of inspiration is triggered by longstanding personal value systems. Fundamental principles like security and tradition manifest themselves through a myriad of expressions across cultures, ranging from art and design to personal stories. These inspiration triggers have the power to transform one’s perception of what’s possible.