“The Hive” is Bumble’s first pop-up space, open until June 25th in New York’s SoHo neighborhood. Through creative programming, Bumble shows how to take a digital brand into a physical space in a relevant, resonant way.
Bumble’s community of users can enjoy alcohol and coffee at The Hive, as well as an array of events and panels about relationships, entrepreneurship, technology and education with Forbes, TheSkimm, Drybar and Cosmopolitan all on the lineup. As Bumble’s mission is to connect people and create a sense of community, a physical presence is a smart way forward for the brand. It brings Bumble to life and gives it some tangibility.
“Real-life connections are so important to developing any kind of relationship,” says Lauren Taylor, director of communications at Bumble. “The Hive is a safe and engaging space for people to meet a match or connect with new people and experience what Bumble is and believes in.”