Brooklyn-based start-up Bulletin is giving retail a makeover and reimagining the brick and mortar experience. The retailer, which has opened stores in New York’s Soho and Williamsburg, rents out temporary physical space to independent, normally online-only brands.
Online retailers can rent everything from a shelf to a full corner of store space. The model, which fits into the sharing economy, has previously been called “WeWork for retail” and “the physical embodiment of a lifestyle blog.” Decisions about what to display are driven by social media trends and popular blogs.
For consumers, the excitement comes from the constantly changing face of the store. Every few weeks, the store chooses a topical theme and stocks an entirely new range of products around it.
