Jordan Campbell started out founding an events company and ended up with a corporate wellness company. The market demanded it.
In 2012, Shanghai-based Campbell started Verve, an events company that aimed to offer options for firms beyond the cookie-cutter package, such as company and client sports outings. Before long, his clients began coming to him with a request: they wanted Verve’s level of team bonding and engagement not from only their clients, but also from their own staff.
Around Asia, the workplace has become a top source of stress for many. In the Innovation Group’s new report, “The Well Economy: APAC Edition,” 36% of respondents in five countries surveyed say their job or workplace is a source of stress, second only to personal finances, which 48% cite as a source of stress. 73% say stress is a top risk factor related to becoming unwell.
In China, the work culture can be grueling and tech companies in particular see a staff turnover rate of six to eight months.
Chinese president Xi Jinping wants to see half a million people in China participating in some type of fitness activity by 2020. But while China’s first- and second-tier cities have seen an explosion of gyms, juice bars and fitness clubs, not many of these have managed to penetrate the workplace.
Campbell launched Spirit in 2017. It helps companies motivate their employees through gamified fitness, with the ultimate goal of creating happier and more productive workplaces.
We ask Campbell about his philosophies on work-life balance, how his corporate wellness endeavor drives results, and his next steps in an increasingly demanding Chinese and global market.