WTC Insights Living in the lap of luxury online

Living in the lap of luxury online

The luxury shopper is changing and embracing online



The luxury market is like no other, with its own distinct, rarefied set of rules. At least that's what we're led to believe.

But following a year of such seismic change across many aspects of life, does this statement still ring true? That's what we set out to uncover.

We examined what luxury brands and retailers should be doing to ensure that they are ready for the luxury consumer of the future. And we focused our research on three key luxury markets - the UK, US and China.

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