Staying ahead of the curve

This article illustrates how LinkedIn insights are used to help B2B decision-makers and senior professionals gain a better understanding of the type of content that resonates.

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Understanding and reaching audiences that are helping shape big societal conversations is difficult to do at scale with traditional social listening tools. However, working with the Loom solution, we were able to undercover key insights on how professionals engaged with key topics important to our clients industry, and understand their profile to apply to targeting within LinkedIn and beyond.

Grace Robbins

MD Comms Planning at Mindshare

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