Travelers are finding unique ways to engage with nature locally for smaller, shorter excursions, and some studies indicate that these microadventures are as impactful on mental and emotional health as traditional getaways.
Jan 14, 2022
Avid travelers are finding local adventures a satisfying fix for the travel bug.
A study by the Greater Good Science Center at the University of California, Berkeley, and the University of California, San Francisco, found that participants who embarked on 15-minute walks each week “reported greater joy” and even smiled more than those in the control group. The results, which are part of a larger study, indicate that taking a long trip isn’t necessary to inspire awe: short, simple excursions still have a positive effect on our mental health.
French travel brand Chilowé offers microadventures exclusively, encouraging travelers to travel locally and in small groups. The company’s concept emphasizes the travel possibilities that are close to home for French natives, offering sustainable and less expensive travel options.
In the UK, a one-night adventure company offers mini adventures in remote locations. Much Better Adventures travel brand offers short excursions designed for short weekend stays for customers with busy lifestyles and a thirst of adventure. Hotel and Resort chain Best Western is promoting micro adventures in the UK, advertising 48 hour max unique getaways.
Where there is adventure, there is gear for explorers. US clothing brand M22 has expanded its lifestyle range to develop experiences for adventurous locals near Lake Michigan. The brand offers microadventures curated to help travelers escape everyday life and personalized to fit any mood. From surfing and kayaking to hiking and nature walks, COO Nick Madrick wants the destination’s branded escapades to “get people outside in the natural environment to reconnect with nature and experience the local community,” as he told Travel and Leisure.
Why it’s interesting: When extreme adventure and traditional travel aren’t possible, microadventures are proving popular, satisfying swaps for an outdoor escape. Brands are finding ways to introduce this travel habit to their current consumers and utilizing the new offering to bring in new customers.
Main image courtesy of M22, photo by Andy Noel.