As creativity becomes unbounded, brands are transporting consumers to other worlds—challenging us to broaden our notion of reality.
The New York Times reported a rising “Multiverse chic” trend among 2023 runway shows, pointing to Paco Rabanne and Noir Kei Ninomiya’s Fall 2023 collections. Paco Rabanne’s March 2023 show referenced the designer’s dream of a “creative utopia, which pushed the frontiers of reality.”
Kei Ninomiya’s Fall 2023 ready-to-wear collection is “an exploration of a new dimension,” the designer said. The Business of Fashion called it “ultradimensional fantasia,” while The New York Times said of the show: “Kei Ninomiya flew us way past the moon, into — well, who knows? A place where women were transformed into magical dandelions, bristling iridescent fronds that vibrated around a riotous core of color; or where whole gardens bloomed over the body; or a lunar rock became the perfect hat and a skirt was made from a vortex of aluminum.”