Beauty is not looking its normal self lately. Forked tongues, rotting lashes and digital disfigurements are creeping up across social media and beyond, as artists and influencers turn beauty convention on its head. Now, a wave of artists are hacking away at the human form, in search of a darker, provocative aesthetic.
“Beauty is not synonymous with looking good,” Bunny Kinney, editorial director at Dazed Media, tells JWT Intelligence. “People recognize beauty as a way of transformation—being scary or ugly is part of that.”