Amazon Everything, a new report by J. Walter Thompson’s Innovation Group charts Amazon’s impact on consumer behavior and expectations, looking at what the giant retailer is up to now and next. Download the complimentary report here.
“Amazon is in the middle of an ambitious multiyear shift from a store selling one product at a time to a full-fledged ecosystem. Amazon wants to be so deeply embedded in a customer’s life that buying happens as naturally as breathing, and nearly as often.” says David Streitfeld, The New York Times.
It’s hard to overestimate the size and influence of Amazon. The company has gone way beyond its role as a global e-commerce giant and has evolved into an entertainment, data, logistics and lifestyle powerhouse, and its offering is more diverse and ambidextrous than ever. In less than 25 years, Amazon has gone from being an online bookseller to a behemoth worth over $350 billion—more than Walmart, Target, Best Buy, Nordstrom, Kohl’s, JC Penney, Sears and Macy’s put together.