2020 saw professional sports brought to a standstill, with seasons interrupted and trophies hanging in the balance for months. But while sports have now resumed, nothing is the same. The ongoing challenge of combating the coronavirus pandemic continues to drive profound and rapid change in the world of sport.
Yet this disruption is also compelling the industry to rethink the way it delivers, pressing fast-forward on a host of category shifts that will unlock an exciting new era of opportunity for brands.
Back in the Game explores and unpacks these accelerations and opportunities, covering a host of themes from digital fan engagement, to esports, to emerging technologies, to brand purpose.
Highlights from the report include:
Fan Engagement 2.0