The Innovation Group is proud to present Beauty Tech Futures, a new report exploring how digital culture, technological innovation and scientific advances are upending the beauty category, ushering in a new era of connected applications, products and habits.
With product discovery and beauty inspiration continuing their steady march into the digital realm, brands and artists are reimagining beauty products and makeup application—from 3D-printed face masks to AI makeup—for a fully digitized future.
Four years ago, the beauty industry was in the midst of a New Natural renaissance. In a trend fueled by rampant fear that the world around us—from the food we eat to the air we breathe—is filled with poisonous chemicals and toxins, beauty products were stripped back to their purest forms. Organic, farm-fresh ingredients and natural production processes were non-negotiable, base expectations for beauty consumers, while all things synthetic, manmade or genetically modified were shunned as hazardous and unhealthy.