Change in food and drink has accelerated since The Innovation Group launched Food + Drink: Trends and Futures two years ago. Our latest report, Food + Drink: Trends and Futures 2017, extends the conversation to the present and beyond.

Today, the global population stands at seven and a half billion and rising. The industry produces two billion metric tons of food waste per year, with a carbon footprint that represents a quarter of all greenhouse gas emissions. And sugar intake has come to be recognized as a public health concern that affects a broad swath of consumers.

WEB coffiest primary messaging block 6cdf393bb142
Soylent
WEB Reducetarian 1080x1080px 005
Reducetarian Foundation
WEB palm vaults 8
Palm Vaults café smoothies

Yet the industry shows signs of optimism and change. Meat alternatives are evolving and reaching a level of sophistication once thought impossible. Emerging technologies such as VR and AR are being used in creative new ways. And of course, wellness is poised to play a key role in shaping the future of food.

Amid an abundance of choice, how can the industry prepare for the future? Food + Drink: Trends and Futures 2017 aims to inspire brands to shape consumer identity and experience moving forward.

WEB Unknown
Workshop Coffee & Brew by Numbers
WEB Screen Shot 2017 05 24 at 4 33 30 PM
Instagram image by @panaceas_pantry
WEB 1493074584280
Pepsi Shanghai Fashion Week packaging

The 55-page report includes:

  • Interviews with experts in the field, plus desk research on emerging trends from the Innovation Group
  • Seventeen emerging trends across product and experience, including Prescription Nutrition, Insta-Serves, and Edible Artwork
  • An in-depth analysis of trends shaping experience dining
  • A breakout section on visual trends, with examples from both brands and social media influencers

Click here to download the report.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Campaign US AOY 2024 Hero 2
News

VML Commerce's Michelle Baumann Wins Strategist of the Year

VML's Brian Yamada and Tasha Gilroy also honored — recognizing excellence in advertising and marketing leadership and innovation
Read Article
Baileys Sound Scales 16x9 jpg
In The Press

Baileys sound app shows how much is left in the bottle

Using the app, created by VML, drinkers can blow over a Baileys bottle and record its pitch to determine how much liquid is left inside
Read More