New trend report: Speak Easy

The rise of a voice-activated world will allow us to get closer and more intimate with technology. Voice interaction will redefine not just how we live our lives, but the digital advertising landscape and how brands reach consumers.

Key findings from the report include:

– 72% of regular voice users think brands should have unique voices and personalities for their apps, rather than using the default assistant
– 53% of smartphone users already believe “it would be easier if technology could speak back to me”
– 36% of regular voice users say they love their voice assistant so much they wish it were a real person
– Consumers recorded twice the amount of emotional brain activity when asking a brand a question versus typing it

Trends highlighted in the report include:

Trend 1: Voice to encourage more human interaction

Already 43% of smartphone users think voice technology will free us up from our dependency on the mobile to allow us to interact more with the world around us.

Trend 2: Consumers want to give up control to “Digital Butlers”

Voice assistants will start to take on a more prominent role, managing consumers’ lives proactively, making decisions independently and will essentially evolve into “digital butlers.”

Trend 3: Consumers seek an intimate relationship with their voice assistant

When it comes to privacy concerns, data gathering is making some users nervous.

Trend 4: Voice is less mentally draining than touch or typing devices

With voice being less cognitively draining, it will become an increasingly attractive proposition for consumers who feel overwhelmed by technology.

Download the full report here.