There has always been something that gets in the way of our relationship with technology: the keyboard, the mouse, the screen. We’re now ready for the most natural and intuitive form of interaction —the voice. It’s time for humanity and technology to Speak Easy.
Speak Easy is a trends and insight report, carried out in equal partnership between J. Walter Thompson Innovation Group London and Mindshare Futures, which explores voice technology and its implications for brands.
Speak Easy was created in partnership with Mindshare Futures and Neuro-Insight, a neuroscience research agency. The study is the first to dive into consumers’ cognitive response to voice technology, as well as behavioral insights based on a survey of 1,002 UK smartphone owners aged 18+ and 100 Amazon Echo owners from SONAR™, J. Walter Thompson’s proprietary research tool.