Personalized, diagnostic, wearable and embedded in the human—immersive retail is increasingly usurping traditional shops and screens. This major transformation in channels, and in the ways consumers interact with the internet and commerce, is explored in The Innovation Group’s new study “Transcendent Retail”—released as part of a partnership with global retail bible Women’s Wear Daily (WWD), the leading authority on fashion, beauty and retail.
This marks the second year The Innovation Group has partnered with WWD. Last year’s “Frontier(less) Retail” report looked at digital commerce, globalization, and the future store experience. As well as updating last year’s research, the new report explores how brands are becoming sentient and how commerce can happen anywhere, with no need for cash registers, staff or postal addresses.
“Retail is facing unprecedented challenges at the moment, but is also discovering exhilarating new opportunities thanks to advances in technology,” says Miles Socha, editor-in-chief of WWD. “Thanks to augmented reality, virtual reality and developments in artificial intelligence, the whole experience of retail will be transformed in the coming years. At WWD, we believe in keeping our readers at the forefront of consumer change and retail innovation. We were pleased to partner with J. Walter Thompson on this insightful study.”