Coffee connoisseurship is on the rise. As of 2017, a whopping 59% of all coffee consumed in the US was considered ‘specialty’ according to the National Coffee Association. This represents a significant shift in sipping habits; daily drinkers of gourmet coffee have more than quadrupled over the past twenty years, growing from only 9% in 1999 to 41% in 2017. Local cafes and national suppliers alike have been tapping into this growing culture, offering education and in-depth bean sourcing information, specialized brewing methods like pour overs and nitro cold brew and unexpected flavors like turmeric and lavender lattes.
Now, as the flourishing coffee culture – and corresponding demand for a unique drinking experience – sees coffee loyalists more willing to take risks, cafes are elevating the classic cup of joe into highly stylized, cocktail-like libations.