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Omnichannel: chasing the marketing Holy Grail

Omni-channel marketing demands significant investment in people, process and technology

Services

Author

  • Richard Mullins

Since time immortal, marketers and marketing technology providers have talked about the dream of an omnichannel approach to marketing.But to date, even the most sophisticated brands have managed, at best, to put in place cross-channel or multiple-channel marketing strategies and infrastructure, and true omnichannel marketing has remained elusive.

Omnichannel: chasing the marketing Holy Grail

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