The last six months have been extremely challenging for all of us, and most of us have done a fabulous job surviving through the pandemic. Agencies have seen it all in the lockdown from creating campaigns to launching new brands, and as Tarun Rai has rightly said, “The worst is behind us”. All of us hope for a great festive season and a sharp recovery of the economy.
In this conversation with Industry Captain and Advertising Veteran, Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia, we dive deep into how the agency championed its way through the lockdown, recommendations to its clients and a lot more.
