Peak selling and the pandemic copy

Peak selling and the pandemic

The pandemic is reshaping the peak landscape


New UK, US and China research into the changing landscape of retail peaks at a time when online growth continues unabated.

Black Friday and Singles’ Day have increasingly become the sales events of the year, encouraging millions of us to part with even more of our money as we - deal-hungry shoppers - buy presents for loved ones and gifts for ourselves.

But just how much are we spending? Where are we spending it? Who are we spending it with? Why are we spending it? And how is our spending changing?

Our consumer survey responses present a clear indication of what retailers, brands and marketplaces must consider as we head towards peak 2021. As they say, forewarned is forearmed!

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