This guide, created in collaboration with Sitecore, outlines the rationale for adopting a customer-centric approach built around personalization, helping B2B vendors to lock in customer loyalty throughout client relationships and ultimately give every B2B buyer an agile, user-centric, omni-channel purchasing experience every time.
Personalizing the B2B Commerce Experience
It’s time to get personal!
When planning consumer commerce strategies in the evolving digital-first landscape, personalization has become a baseline requirement. With 90% of B2B buyers expecting a B2C experience when making a business purchase, it’s paramount that B2B vendors are delivering a seamless, personalized customer journey.
Download a copy of the guide here:
Watch Sitecore’s Amber Bartholomeusz and WT Technology’s Kieron McCann discuss the key findings from the report, and how businesses can use personalization to enhance the customer experience.
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Talk to our experts about how we can promote personalization to differentiate your B2B experience.
This guide is the first in a series from Wunderman Thompson and Sitecore - The B2B Vendor Guides – which explore four key B2B commerce themes, each vital to creating a successful experience. Watch out for further guides on performance, marketplaces and search to come.
At a glance
Download the infographic for a snackable summary