As family structures are shifting, the vast majority of Americans view pets as children, according to JWT Intelligence’s SONAR™ research: 89% of single Americans and 91% of Americans in committed relationships believe that pets are like de facto children. In Seattle, domesticated dogs even outnumber children, according to recent US census data.
Consumers are lavishing their pets with luxury, high-design and high-quality products and services akin to those they would choose for themselves. The global pet care market is expected to reach $202.6 billion by 2025, according to Grand View Research.
Americans in particular are pampering their pets and spending more on them than ever before, according to recent data. The 2019 findings of the American Pet Products Association (APPA) show that pet care spending in 2018 reached a record high of $72.56 billion, an increase of over 4% from 2017.