Featuring Eva Goicochea, co-founder of Maude and Kejal Macdonald, VP of Brand Marketing for Icon at Thinx.

Our first episode explores the future of Women – or at least, changes and emerging trends in the world of women’s marketing and culture. We’ll be looking at how female-founded brands are starting to disrupt traditional Women’s verticals from Tampons to personal care with a fresh new tone of voice, product offer, and visual language, in line with an empowered and critical female audience. This is all happening in line with a generation of women for Fourth Wave feminism and isn’t just a subject dialogue – it’s a base rate value system that all female-oriented brands are expected to embrace.

Listen in as we meet Eva Goicochea, co-founder of Maude, a direct-to-consumer sexual wellness brand. We’ll also be joined by Kejal Macdonald, CMO of disruptor menstrual underwear brand Thinx and sister brand Icon.

Eva
Eva Goicochea
Kejal portrait
Kejal Macdonald

More Next X podcasts:

Episode 2: The future of Cannabis. Featuring Ulrika Karlberg, co-founder of Herb Essentials and Jason Lazar, founder of Hemponair.

Episode 3: Generation Z. Featuring Molly Logan, co-founder of School of Doodle and Irregular Labs and Hebh Jamal, a gen Z political activist.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

Cannes2022 WT COM Background 2
News

Wunderman Thompson Roars At Cannes 2022

‘Speaking in Color’ wins first ever Creative B2B Grand Prix!
Read Article
Great Ads For Good Vote WT COM Hero
News

Great Ads For Good

Wunderman Thompson Perth takes top spot in the Solidarity Category
Read Article