The Creative process, from inspiration to design and execution, benefits from a collaboration of creators and consumers. Sherlock AI complements and evolves traditional creative testing practices. Through our partnership with research first like YouGov, Sherlock AI taps into a research tools layering in Neuro-science practices with ML practices that can guide creative development and model design. Brands can test creative planforms and quickly test, learn, iteration and optimize creative design features for execution, adapting to consumers by market or community.
Inspiring creative sparks a human connection that increases interest, engagement and creates an emotional bond.
Sherlock AI is a creative testing and design platform that measures authentic human engagement and emotive response to elevate creative effectiveness.
A Partnership of AI & Creative
There are 42 muscles in a person’s face. And every single movement, no matter how subtle or small represents a reaction and an emotion. Even unconsciously; even when we are alone, our faces react to what we see.
Sherlock AI enables brands tap into Consumer’s System 1 thinking and Observe split-second reactions to ads from opening to end frame measuring levels of attention, emotional attachment.
We understand when the viewer is feeling joy, sadness, anger, excitement, delight and more. And can test different creative constructs and biases to improve attention and elevate emotive response.
Benefits to Our Brands
At a Glance
Design Creative that captures attention and creates emotional connection with consumers
At a Glance
Test concepts and designs with consumers before committing to producion, gain proof of effectiveness before going to clients.
At a Glance
In market tests have shown that ads that are more 1.6x greater viewability rates.
Sherlock AI was designed by WundermanThompson APAC to enable creatives and planners throughout the WPP network access to AI & Neuomarketing tools.
Sherlock AI is part of a broader AI toolkit founded on Vision and Voice AI dedicated to the idea of democratizing access to consumer insights and truths.
To learn more about Sherlock AI or its sister tools, or how to contribute, kindly contact us at OpenAI@wundermanthompson.com