The Innovation Group recently launched Speak Easy, a trends and insight report about the rise of voice-activated technology. In a new video series, experts share what brands need to know about voice technology amid rapid consumer adoption.
Speak Easy was created in partnership between the J. Walter Thompson Innovation Group London and Mindshare Futures. The study features behavioral insights from a survey of more than 1,000 UK smartphone owners from SONAR™, J. Walter Thompson’s proprietary research tool. Speak Easy is the first report to make use of consumers’ cognitive response to voice technology, according to a brain imaging analysis conducted with Neuro-Insight.
Featured experts in the videos include:
- Duncan Anderson, CTO of IBM Watson Europe
- Heather Andrew, CEO of Neuro-Insight UK
- Michael Hill, founder of Radioplayer
- Nick Ryan, audio specialist
Advertising in a voice-first world