Amid this climate, Apple TV+ is set to bow this week, which for the price of $4.99 a month will offer “exclusive shows, movies and documentaries from acclaimed filmmakers, including JJ Abrams, Steven Spielberg and M. Night Shyamalan,” TechRadar reports. Also on its slate is a mental health docu-series collaboration between Oprah and Prince Harry, alongside an Emily Dickinson biopic, starring Hailee Steinfeld.
Meanwhile, Disney’s Disney + subscription service will debut November 12, with The Los Angeles Times reporting that the company has predicted that the $6.99-per-month service will attract between 60 million and 90 million subscribers by 2024.
AMC Theatres in October also introduced its own streaming service, the pay-as-you-go AMC Theatres On Demand. The service offers films to rent or buy once they have stopped showing in movie theaters. It links to the AMC Stubs loyalty program, which spans 20 million households, the New York Times reports, which AMC deems a “marketing advantage for movie rentals and downloads.” Acknowledging the lack of growth in people going to see films at a theater, Adam Aron, AMC’s president and chief executive, told the Times “Our theater business is mature…there is a high-growth opportunity in this digital expansion.”
And still more players are set to join the fray. NBC Universal’s streaming service, Peacock, will launch in April 2020. The company said in September that it will offer “a world-class slate of originals while also offering treasured hits from the vaults of NBC, including ‘The Office’ and ‘Parks and Recreation,’ two of the most-watched streaming series.” Indeed, ‘The Office’ was reportedly one of Netflix’s most-streamed series, with Netflix saying in a tweet that it was “sad” that NBC has taken the show back for its own platform.
And Warner Media’s HBO Max will launch in May 2020. Among its offering will be Friends, with the company reported to have spent $425 million on acquiring the series’ rights – again taking a blockbuster show away from Netflix – alongside a reported $600 million on acquiring The Big Bang Theory. HBO Max has also signed movie production deals with producer Greg Berlanti and Reese Witherspoon.
Quibi, meanwhile, will offer “snackable” eight-minute videos, and is set to launch in April 2020.