Only a small proportion of companies are reporting significant success with AI. A survey of senior executives published in October 2020 by BCG and the MIT Sloan Management Review found that while 60% of businesses have an AI strategy, only 10% are reporting significant financial benefit from using AI. For those that are getting it right, the impact of AI/ML is measurable, definitive, and overwhelming.
Successful AI/ML for marketing is not a product you can buy off the shelf
Key principles that are generating real ROI from marketing AI/ML solutions
A successful AI/ML implementation cannot be packaged in a box
In The Press
Is That Heinz?
Wunderman Thompson Turkey has created the label of truth for ketchup lovers everywhereRead More
Wunderman Thompson Shines at ADFEST
Ten awards for Wunderman Thompson teams at Asia’s most celebrated regional creative festivalRead Article