Only a small proportion of companies are reporting significant success with AI. A survey of senior executives published in October 2020 by BCG and the MIT Sloan Management Review found that while 60% of businesses have an AI strategy, only 10% are reporting significant financial benefit from using AI. For those that are getting it right, the impact of AI/ML is measurable, definitive, and overwhelming.
Successful AI/ML for marketing is not a product you can buy off the shelf
Key principles that are generating real ROI from marketing AI/ML solutions
A successful AI/ML implementation cannot be packaged in a box
The Forrester Wave™: Global Marketing Services, Q3 2022 is out now!Read Article