“When it is possible to have a cinematic experience in your own home, venues need to think about how they can enhance the experience,” says Sam Bompas, director of Bompas & Parr, in conversation with JWT Intelligence. “Remember they are competing with every other form of leisure activity too.”
Sam Bompas and Harry Parr, the culinary wizards behind experiences such as Alcoholic Architecture and The Joy of Bees, recently presented their unique Food Film Festival. The four-day event, which will be repeated annually, featured six films that celebrate the importance of food as a key contributor to cinematic history. The showings were brought to life with workshops, events and culinary talks from guest curators such as Guardian critic Grace Dent and BAFTA-nominated director Jamie Jay Johnson.