Women’s health and haircare brands are growing – literally – as many turn their attention to hair loss solutions for female clientele. According to Coherent Market Insights, the global hair care product market will reach more than $150 billion by 2028, and hair loss prevention product market specifically is projected to reach over $31 million by 2028 according to a report by the Insight Partners. Recent media attention to women’s hair loss reflects this projection, giving way to numerous product launches from haircare brands directly targeting women’s hair loss.

The cult-favorite hair and beauty brand OUAI launched a scalp serum and vegan supplement capsules for thinning hair in May. The Scalp Serum and Thick & Full Supplements utilize well-known hair care ingredients including peptides, biotin, hyaluronic acid and pea sprout extracts to nourish hair strength and promote hair growth. The brand released the product in response to rising demand. “Every product we launch is born from our community’s feedback,” OUAI CEO Colin Walsh said in a press release. These particular products were developed in response to “requests for products that address concerns like scalp dryness, dull strands and breakage.”

The Nue Co launched two products for hair growth and density in January of this year. Growth Paste, an oral supplement, aids with hair growth and reduces hair shedding, and Supa Thick is a topical pre-wash product that exfoliates the scalp while also aiding hair growth and preventing hair loss.

The Nue Co founder Jules Miller told Glossy that the product launches are “for the women who are shedding more hair than they usually do. Statistically, that’s one in three of us.” The supplement and topical duo address hair loss in women who are in the middle of a spectrum of causes: “you have traditional hair gummies. And they speak to one contributing factor of hair loss, which is usually nutrient deficiencies,” Miller explained. “Then, on the other end of the spectrum, you’ve got people who are losing their hair. They’ve got alopecia, they’ve got bald patches. They’re going to the doctor because they need professional help from a dermatologist. This is between the two.”

Luxury hair care brand Oribe launched a collection of products to make hair stronger and prevent fallout in February. The collection, called Hair Alchemy, targets breakage prevention as its main goal: "Prevention has always been a main category in skin care, and now is starting to make its way into hair care as consumers become increasingly more savvy," Oribe’s product development manager Gabriella Raccuia told Harper’s Bazaar. The three-step system is designed to work in tandem to strengthen hair’s elasticity and fortify resilience to split ends and breakage.

Talk of women’s hair loss products has gone rather mainstream in recent weeks. NBC’s The Today Show featured a segment about hair loss in women in May that addressed its effects on women’s confidence and promoted a range of treatment and product solutions to restore growth and prevent further loss. Even luxury skincare brand Augustinus Bader launched a hair care line at the end of 2021 that promoted hair growth. Women are focusing on hair health and growth, reflective of broader attention to self-care and beauty regimens, and preventative, restorative products are launching in waves to meet demand.

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