Beauty brands injecting tech innovation first saw opportunities to launch new products at CES, but this year SXSW also proved a platform for new launches in beauty tech. L’Oréal announced a partnership with microbial genomics company uBiome as part of its tech incubator arm to deepen research into the skin bacterial ecosystem.
“The microbiome has major implications for the skin’s overall appearance and health,” says Guive Balooch, VP of L’Oréal’s technology incubator. “With the global reach of uBiome’s community of citizen scientists, our two companies will be able to extend our respective research in this space, and better understand the interplay between bacterial diversity and skin health.”
Meanwhile, PerfectCorp showcased its latest YouCam technology at the Innovation Mansion. “At PerfectCorp, we continute to push the boundaries of AR and AI to best cater to the beauty lover,” says Alice Chang, founder and CEO. “We are excited to reveal the newest ‘Beauty 3.0’ personalized experience at SXSW.” Attendees experimented with makeup and decorative tattoos under various lightings and visual styles gathering the best insight for the individual. Go wild or go subdued, every option is viable.