Alexis Ohanian posted his visit on Twitter, Diplo DJ’d the VIP party, and even Beeple, the original NFT artist, showed up. The Doodles SXSW activation for the emerging NFT (non-fungible token) brand is one of the must-see events of the SXSW conference in Austin, Texas.
Inside the pastel-colored world of Doodles, its characters are brought to life in an installation that seamlessly blends digital and physical. Doodle owners and fans alike can take selfies and hang out in this first major physical activation for the NFT collection.
For the uninitiated, Doodles is a collection of 10,000 joyful and whimsical NFTs based on designs by Canadian digital artist Burnt Toast (aka Scott Martin) that launched on Ethereum in October 2021. Their mascot is a reclining boy “puking rainbows.”