The B2 B Future Shopper Report HERO

The B2B Future Shopper Report

New research offers unique insight into B2B purchasing and the effect of COVID-19


  • Australia
  • Spain
  • London


  • Hugh Fletcher, Head of Thought Leadership, Wunderman Thompson Commerce

The B2B Future Shopper Report seeks to identify trends in B2B purchasers' digital buying behaviours, with the aim of helping to influence manufacturers and suppliers strategies, to ensure they're ready for the consumer and channels of the future.

Research was conducted in the UK, US, Spain and Australia totalling 810 B2B professionals - Download the country specific reports below.

US – The B2B Future Shopper Report 2020

UK – The B2B Future Shopper Report 2020

Spain – The B2B Future Shopper Report 2020

Australia – The B2B Future Shopper Report 2020

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