The B2 B Future Shopper Report HERO


The B2B Future Shopper Report

New research offers unique insight into B2B purchasing and the effect of COVID-19


  • Australia
  • Spain
  • London


  • Hugh Fletcher, Head of Thought Leadership, Wunderman Thompson Commerce

The B2B Future Shopper Report seeks to identify trends in B2B purchasers' digital buying behaviours, with the aim of helping to influence manufacturers and suppliers strategies, to ensure they're ready for the consumer and channels of the future.

Research was conducted in the UK, US, Spain and Australia totalling 810 B2B professionals - Download the country specific reports below.

US – The B2B Future Shopper Report 2020

UK – The B2B Future Shopper Report 2020

Spain – The B2B Future Shopper Report 2020

Australia – The B2B Future Shopper Report 2020

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Related Content


The Future Shopper Report 2020

Innovation Amidst Anxiety
Read Report
Commerce INSIGHTS The Future Shopper with brochure NEW
In The Press

Sink a Sub

The virtual at-sea battleground transforms how consumers engage with the brand’s most iconic product - the submarine sandwich.
Read More
cartoon style pirate from Subway Sink A Sub campaign