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Exploring the habits and preferences at every stage of the B2B purchasing journey, this new survey presents a detailed and big picture view, covering channel choices, technology, purchasing pain-points and desired solutions.

For businesses and suppliers seeking to shape their strategy and sell more via B2B channels, it’s an invaluable guide to both prevailing and future challenges and opportunities.

The pandemic has caused B2B spend online to soar!

It’s also raised expectations around the B2B experience, influenced heavily by more attractive B2C experiences.

The opportunity is vast but challenges prevail – and a staggeringly high supplier switch rate speaks volumes

At the same time, those B2B organisations that advance their digital experiences, tech and tooling stand to move ahead fast and remain in front.

In today's challenging climate, the old rules no longer apply

And a one size fits all solution is unlikely to work!

Wunderman Thompson Commerce is a global eCommerce consultancy that offers strategic clarity, tech know-how and creative inspiration to help B2B organizations deliver winning commerce capabilities across digital channels: marketplaces, online retail, D2C, and social commerce.

Speak to one of our experts to find out more information about how we can help you win online.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

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