Echoing Cuomo’s words, the retro drive-in movie theater is indeed making a comeback. New York’s Warwick Drive-In turned its projector back on for audiences this month, as have California outdoor theaters including Van Buren and Mission Tiki Drive-In Theatre. The drive-in set-up is also being adopted as pop-ups around America. Atlanta’s Plaza Theatre has closed its indoor cinema but opens an outdoor drive-in version in May and Bel Aire Diner in Queens, New York has transformed its parking lot into a drive-in movie theater.
Kerby Jean-Raymond, designer and founder of fashion label Pyer Moss, is proposing a drive-in show during New York fashion week in September. Rather than a catwalk set-up, the event will instead premiere his feature film “American, Also,” documenting behind-the-scenes of the independent fashion brand.
Brands are also getting in on the drive-in game. Tribeca Enterprises, Imax and AT&T are joining forces to bring Tribeca Drive-In to cities across the US from June 25. “At a time when people are eager to connect and convene again after months-long social distancing, we’re taking the spirit of Tribeca around the country by creating a safe environment where audiences can come together and enjoy the sense of connection found by going to the movies,” says Jane Rosenthal, Tribeca Enterprises and Tribeca Film Festival co-founder and CEO in a statement.