WEB CAD0 A67 F D013 49 CF 91 AF 7 E745 D10 A663
Club Index Autodisco
WEB 491015 E8 F45 D 41 ED 9 A53 1455 F3 B5 AF33

The drive-in experience is getting not only a revival but a modern-day makeover, extending into an eclectic mix of live events from concerts to art shows.

While many people have turned to the virtual realm for social events, others are craving options beyond the home as lockdown restrictions slowly ease around the world. In New York, Governor Andrew M. Cuomo authorized openings of “low-risk” activities in parts of the state from May 18, including drive-in theaters. “Talk about going back to the future,” Cuomo said in his speech, “back to drive-in movie theaters.”

WEB image0
Carflix Cinema

Echoing Cuomo’s words, the retro drive-in movie theater is indeed making a comeback. New York’s Warwick Drive-In turned its projector back on for audiences this month, as have California outdoor theaters including Van Buren and Mission Tiki Drive-In Theatre. The drive-in set-up is also being adopted as pop-ups around America. Atlanta’s Plaza Theatre has closed its indoor cinema but opens an outdoor drive-in version in May and Bel Aire Diner in Queens, New York has transformed its parking lot into a drive-in movie theater.

Kerby Jean-Raymond, designer and founder of fashion label Pyer Moss, is proposing a drive-in show during New York fashion week in September. Rather than a catwalk set-up, the event will instead premiere his feature film “American, Also,” documenting behind-the-scenes of the independent fashion brand.

Brands are also getting in on the drive-in game. Tribeca Enterprises, Imax and AT&T are joining forces to bring Tribeca Drive-In to cities across the US from June 25. “At a time when people are eager to connect and convene again after months-long social distancing, we’re taking the spirit of Tribeca around the country by creating a safe environment where audiences can come together and enjoy the sense of connection found by going to the movies,” says Jane Rosenthal, Tribeca Enterprises and Tribeca Film Festival co-founder and CEO in a statement.

WEB Autodisco 1
Club Index Autodisco

It’s not just the US—the popularity of drive-ins is seeing a resurgence around the world. In Germany, France and Lithuania, cinema goers are making the journey to drive-in movie theaters. Dubai’s Reel Cinemas took to social media on 15 May to announce “The Reel Drive-In Cinema” coming soon. Drive-In Movie Club in Melbourne Australia will open in August. And Nigerian filmmaker Charles Okpaleke introduced drive-in cinemas in Abuja and Lagos in May.

The car has become a sheltered safe haven allowing people movement and accessibility to participate in social activities at a time when social distancing etiquette still applies. Event planners are looking at ways to revamp and expand the drive-in experience for modern-day audiences by being more than a cinema destination—one that can serve all forms of live performances.

WEB 63832818 7 CD6 4877 9 C81 B1 CAA1 C88 E06
WEB D8 E44 C9 F 5 A3 A 4888 B53 C 8 A45 E2 FF7 AF8
Club Index Autodisco
WEB E4832746 5362 4447 97 EB 3 BDEA5 CE5 F49

In Germany, Club Index hosted Autodisco, a drive-in rave for 250 cars from April 30 to May 2. Strict measures applied including no alcohol and each car is limited to two people, but the party did involve a lot of horns honking to the beat in lieu of the usual enthusiastic screams from the crowd. DJ Devin Wild posted a clip on his Instagram showing the euphoric drive-in club atmosphere at Autodisco.

WEB 02 B8 C5 F3 3 B04 48 AB A59 D 531 B43930796
Club Index Autodisco

In Aarhus, Denmark, an outdoor music venue has transformed into a drive-in concert, housing up to 500 cars. Performances kicked-off on April 24, broadcasting the music to car radios who are permitted to only roll down one window on the left side of the vehicle to listen live.

Spain’s Costa Blanca plans to open Cinemacar, a cinema and music venue, on June 11, with the capacity to accommodate over 400 cars. “Cinemacar updates the concept of drive-in we all know, a new offer of entertainment and leisure that takes into account the musical, cinematographic and restoration culture, with the highest standards of design, quality and comfort,” says Nando Coderch, CEO and founder of Cinemacar.

WEB image1
Carflix Cinema

New York’s Yankee Stadium has plans to transform into a drive-in festival this summer, according to Time Out. Events will include drive-in movie, concerts and car-side dinner services. As for those craving art, Toronto will be hosting Gogh by Car, a 35-minute drive-in art installation showcasing Vincent Van Gogh’s work with the help of light, sound and projectors inside a 4,000 square-foot warehouse.

Even drive-in church services across the US and Germany are on the rise. As lockdown relaxes but rules around social distancing remain, event planners are satiating the outdoor experience deprived audience with drive-in alternatives.

“There’s no way that this [pandemic] is the end of [physical gatherings],” Justin Bolognino, founder and CEO of Meta, tells Wunderman Thompson Intelligence. “It’s going to be a rocky road to get there, but we’re going to get back to that. We have to.” The drive-in may be part of the road we take to get there.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Mammoth Meatball 03
In The Press

Contagious Cannes Contenders 2023

Contagious editors have chosen the Mammoth Meatball as one of their top picks of campaigns that will bring home the Grands Prix from Cannes Lions this year
Read More
Lead final 66bbdf7ed4f61d71755be29800c98e6e
In The Press

Meet The Maker: 'Speaking In Color'

Bas Korsten and Daniel Bonner join Creative Moment for their Meet The Maker series
Read More