Future100 grey new

The Future 100: 2.0.20

The 25 trends shaping culture, behavior and brands

Normal life as we knew it has been upended by a global pandemic, laying the foundation that will shape the years ahead.

In this special edition of our annual “The Future 100” report, we identify 25 trends that have accelerated, matured or come to light since we released the original “The Future 100: 2020” in January.

In the wake of COVID-19, the report will help brands understand shifting demands, navigate emerging consumer behaviors and chart a course through the evolving landscape.

This is a companion report to the original “The Future 100: 2020.” It is designed to be read alongside the full 100 trends for a complete snapshot of the year ahead.

Download your complimentary copy of The Future 100 2.0.20 today for examples and analyses of the key consumer trends to come.

Future100 Final Cut

Related Content

Insight

The Future 100: 2020

Wunderman Thompson Intelligence’s annual report of 100 trends to watch in 2020.
Read More
Future100 2020 Insights
In The Press

Cannes 2021: spotlight on purpose

Global Chief Creative Officers Bas Korsten and Daniel Bonner share their predictions in Campaign Magazine.
Read More
Getty Images 1156901521