Wunderman Thompson Intelligence presents The Future 100: Trends and Change to Watch in 2020, our snapshot of the year ahead and the most compelling trends to keep on the radar.
The turn of the new decade heralds a marker for positive change after the despondent and unsettling mood that characterized the latter part of the 2010s. As brands and consumers alike eagerly adopt a cautiously optimistic outlook and band together, it’s setting a new tone for the year and decade ahead. We’re seeing increased global activism, new ethically-driven value systems for brands and irresponsible companies and figureheads being held accountable for wider social and environmental issues.
The Future 100 charts 10 emerging trends across 10 sectors, spanning marketing, culture, travel and more, plus a new finance section. Highlights include: