Ten words you need to know in 2022, adapted from the Future 100: 2022.
A glossary of terms that will define 2022.
Expertise
Metasocieties: Growing virtual communities that nurture connection, collaboration and discovery.
Cryptonomics: A budding crypto-based economy as cryptocurrencies gain traction.
Puritech: Innovative biotechnology solutions combating the effects of air pollution via interactive public installations.
Brandalism: Vandalism for good that is hijacking ad space to expose brands’ misdeeds and demand they do better.
Shecovery: The introduction of corporate programs and initiatives to optimize the workplace for women in the face of the shecession.
Direct-to-avatar: The next iteration of business-to-business (B2B) and direct-to-consumer (DTC) retail models; brands are releasing digital products direct to screens.
NFT elites: A new class of VIPs elevating ownable digital assets as virtual status signifiers.
Liminal spaces: An emerging breed of physical spaces overlaid with digital elements.
Microforests: Rewilded public, urban spaces for connection, community, and biodiversity.
Genuinfluencers: Coined by WGSN, influential figures that inspire their following by being relatable rather than inspirational.
Main image courtesy of External Reference: Forest of Intelligence - Spain Pavilion Expo Dubai 2020. Photo Adrià Goula.
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