Ten words you need to know in 2022, adapted from the Future 100: 2022.

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Meta Horizons

Metasocieties: Growing virtual communities that nurture connection, collaboration and discovery.

Cryptonomics: A budding crypto-based economy as cryptocurrencies gain traction.

Puritech: Innovative biotechnology solutions combating the effects of air pollution via interactive public installations.

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A car parody ad by Brandalism

Brandalism: Vandalism for good that is hijacking ad space to expose brands’ misdeeds and demand they do better.

Shecovery: The introduction of corporate programs and initiatives to optimize the workplace for women in the face of the shecession.

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Digital fashion house The Fabricant with PUMA

Direct-to-avatar: The next iteration of business-to-business (B2B) and direct-to-consumer (DTC) retail models; brands are releasing digital products direct to screens.

NFT elites: A new class of VIPs elevating ownable digital assets as virtual status signifiers.

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Dream by the Royal Shakespeare Company.

Liminal spaces: An emerging breed of physical spaces overlaid with digital elements.

Microforests: Rewilded public, urban spaces for connection, community, and biodiversity.

Genuinfluencers: Coined by WGSN, influential figures that inspire their following by being relatable rather than inspirational.

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